What is Digital Transformation?

Digital transformation describes the process of enhancing and transforming an organization’s culture, business processes, and operations to improve performance. A digital-first strategy delivers next-generation customer experiences, innovation capabilities, customer intimacy, and business agility.

The phrase “digital transformation” can mean different things to different people. Some see it as a marketing strategy, while others might think of it as the driving force behind the new development. This article will touch on some of the key aspects of digital transformation and outline a new approach to IT infrastructure.

Defining digital transformation in today’s era

In general, digital transformation is the use of technology in all areas of the business, resulting in core changes in how the business operates and delivers value to customers. Digital transformation will be different for each company. It’s therefore hard to have a definition that suits all.

It’s the use of technology to create more effective business processes, culture, and customer experiences that meet market expectations. It requires that companies challenge the status quo, experiment, and test the systems often. It’s a chance to reimagine how you run your business and create value for your clients.

Embracing digital transformation requires that you ditch traditional business processes in favour of new ones. You need to clearly define the shortcomings of the current processes, solutions, and end goal. For instance, you might want to transform the processes to improve customer experiences, increase productivity, or even improve profitability.

Whatever the goal you intend to achieve, draft a clear problem statement, and solution. You must understand the needs of your business fully. In so doing, the transformation will be tailored to suit your business.


Framework for Digital Transformation

The kind of digital transformation a company undertakes depends on the challenges and customer requirements. However, the transformation framework is similar. These are the key areas that require digital transformation.

1. Improvement of customer experience

This involves using technology to serve your clients effectively and fuel the growth of the company.

2. Enhancement of operational processes

It involves using digitization to improve processes and using data to make more informed decisions on what is best for the company.

3. Culture & Leadership

Involving the employees in the IT integration to ensure the success of the project The success of the IT transformation will depend on the people in the company. It’s, therefore, crucial to ensure they are on board and embrace technology.

When employees are part of digital transformation, they can innovatively integrate IT into their day-to-day experiences. This can only happen if there is no fear of job losses or replacements. There is a need to build trust during the transformation.

The leaders in the company need to ensure the employees understand the need for transition. In so doing, the employees will be motivated to help the company succeed.

4. New Business Model

Examine the processes that can be automated using digital tools to transform the business. Introduce shared services to enhance the exchange of ideas and data transmission. You must identify which section of the company will see a higher return on investment after digitization.


The Importance of Digital Transformation

The main aim of digital transformation is to ensure the business remains competitive. You must evolve or else the competition will edge you out of business. Here is why digital transformation is necessary.

1. Allow businesses to adapt and improve how they operate

Adapting to technology improves how you operate and drives innovation. This can be done through migrating to the cloud for a seamless operation, on-demand training, and leveraging artificial intelligence. Embracing digital transformation is investing in the future of your company and keeps you ahead of the competition.

2. Improve productivity and reduce the cost of labour

Adopting technology will help you operate more efficiently and transform your business. Using the right tool will cut costs and increase productivity.

3. Enhances customer experience

Consumers are now tech-savvy and are looking for great experiences. Whether through mobile phones, social media, live chats, or emails, you need to ensure convenience. Digital transformation is the gateway to a great customer service experience.


Examples of Digital Transformation

To help you get a clear picture of what digital transformation looks like, here are some real-world examples.

Job functionDigital transformationBenefits
HROnline onboarding of new employees
  • Makes the onboarding process more effective

  • Cost reduction

  • Makes it to follow the set rules and regulations
  • Customer SupportSelf-support portals
  • Cost reduction

  • Enhances customer service

  • Growth due to customer satisfaction
  • SalesCloud CRM
  • Better customer data management

  • Enhances customer relationship
  • HealthcarePatient Portals
  • Easy management of patient data
  • InsuranceOnline quotes and online claims processing
  • Better customer service
  • RetailEcommerce stores
  • Shop at the tap of a button

  • More sales

    How to Measure ROI on Digital Transformation

    To measure the efficiency of digitization, you need to set goals that are quantifiable and measurable. Each goal will need to have ROI metrics and a timeline for measuring the same.

    Below is an example of metrics you can use to calculate ROI.

    Source: PWC

    How do I Get Started on Digital Transformation in Singapore?

    Digitization requires the right strategy. You need to define clear goals and a framework to follow to achieve them. Come up with key performance indicators at each stage of digitization. In addition, list the expected outcomes and how each affects the customer and employees.

    Digital transformation is unique for every company, but here are steps you can follow.

    1. Define digital transformation for your company

    Given that there are so many technological advancements, you need to determine which one suits your company. Consider the challenges you are facing, customers, and any other variables, and determine what technology means for your company.


    2. Assess the current state of your business

    You need to assess the following:

    • Technology in use
    • Employees and their capability
    • Any other factors that are important in the business


    3. Establish the digitization technology that will work for you

    Evaluate the various technology options that are available and choose one that works for you. From the front-end transformation to the back end, several options will work for you. Set your transformation strategy and keep the end in mind.


    4. Create an effective roadmap

    Have a plan on how you intend to change the company gradually. Set up the KPI so that you can measure the effectiveness of each transformation stage.


    5. Make sure you have the right skills and expertise

    One of the main causes of digital transformation failure is a lack of the right skills and expertise. Since digitization makes use of cutting-edge technology, you may need to outsource skills to help train and drive the transformation.


    6. Prepare your business for change

    Communicate the entire plan and vision to the employees. While digital transformation is a technological change, it also results in cultural change. If the value addition is not communicated well, it kills employee motivation, which may fail.

    Train the employees and prepare them well for digital transformation.


    7. Start your digital transformation journey

    Execute your plan step by step. Keep your eyes on the prize, and your company will be set up for success.


    Key Trends of Digital Transformation in 2022

    The pandemic has accelerated the need for companies to embrace emerging technologies. Here is what you can expect in 2022.

    1. Cloud technology

    More businesses are migrating from on-premises data storage to the cloud this year. With cloud technology, you can access data from anywhere on the globe. This increases efficiency and allows employees to collaborate on projects without moving an inch.

    2. Data-driven business models

    Digital technology is home to massive amounts of data, and with that, we see a trend where companies rely on such data to create strategies.

    3. Predictive analysis, artificial intelligence, and machine learning

    Artificial intelligence and machines have grown and given rise to predictive analysis. With this kind of analysis, companies can analyze past and present data, and project the future.

    4. The rise of the as-a-service business model

    The latest digital trend is offering anything as a service model. Some of the services include:

    • Cloud storage as a service
    • Videography as a service
    • Unified communication as a service


    Summing Up

    Digital transformation is the use of technology to radically improve the performance or reach of organizations. It’s about using technology to do things better, faster, and cheaper. When done right, digital transformation can be a powerful force for good, driving huge improvements in productivity and efficiency.

    However, it’s important to remember that not all digital transformations are successful. Many organizations have tried and failed to make the transition. The key is to carefully consider your goals and objectives before embarking on a digital transformation project. Choose the right technology for your needs.

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